How can I charge THAT MUCH for a couple of days??? Really???

When you’re a creative, and you want to make more money in your business, what do you do?

Get more clients.

Or raise your prices.

If you’re thinking about raising your prices, and you haven’t yet, I’m guessing it’s probably because you’re scared you’ll end up doing more work. Right?

I get it. We’ve all been raised to think that the more you get paid for something, the harder and longer you should work.

And especially if you’re naturally creative, instead of analytical and all about the numbers. (I think it’s a right-brain = creative, left-brain = analytical thing, and some people say it’s a myth, but I think you get it!)

If you’re anything like I was, you won’t be keeping an eye on your numbers, or what’s profitable and what’s not.

Instead, you’ll raise your prices and instinctively look for ways to spend more time on it.

I remember the first time we charged significantly more than we had before - we spent five times as much time on the creative work!

It just didn't feel right to charge so much more and not spend more time on it.

Sound familiar?

When I used to pitch these $30,000 projects, I wouldn’t be writing proposals.

I would be writing books. With beautiful timelines that would stretch out over 5-6 months.

Because I felt like it had to.

I mean, how can I charge $30,000 and not have it take at least six months?

And here’s the insanity of it all.

I knew that the six months was just so that each week we were working on it a little bit.

So unless you were raised by an entrepreneur and somehow understood profits, most creative business owners think this way, to justify their fees.

What’s the solution?

You need to get that you have to plan for profitability first.

Otherwise, when you double your price, you’ll probably triple your workload. And you’ll actually raise your price all the way into debt.

I know that this is true from working with hundreds of companies on this exact problem.

There's a process that we do inside the No BS Agency Mastery Program called the Price to Freedom Calculator© where we analyze your offers, price points, and profitability.

And let me tell you, it’s like clockwork.

Most people's highest-priced package is their least profitable package.

When you look at your $5,000, $10,000, and $20,000 packages, your $20,000 package is your least profitable, because you're working way more hours on it.

When you see that your $5,000 one is your most profitable, the smartest ‘left-brain’ approach would be to only do your smallest package, because you're making so much more money in so much less time.

That's keeping an eye on profitability.

When given the option to charge $5,000/project or $20,000/project almost everybody goes for the $20k.

Because it sounds like more!

It sounds like you're making more money, but you're actually not making more money. You're just having to find fewer clients.

And I don’t know about you, but I’m all about charging more, shrinking those timelines (even if I feel I can’t justify it), and keeping profits healthy.

Let's Make You Way More Money, In Way Less Time